Almost two decades of working with digital businesses has taught me that we're increasingly missing out on true human connection. I believe that now and into the future we can connect individuals via shared experiences that blur the lines between digital and physical spaces.
CLIENTS
I’ve worked with organisations of all sizes to deliver value through human-centred design and technology. My clients are based in Australia, USA, Asia, UK and Europe, from well-known consumer brands, tech start-ups to high security organisations and those within highly regulated industries.
A selection of clients are listed below, however, the breadth of my category experience includes: Ecommerce & Omnichannel Retail • Placemaking • Luxury Travel & Hospitality • Food & Beverage • Music & Media • FinTech • Insurance • Technology/SaaS providers • Federal & State Government • Social Impact & NFP
Agency & Industry CAREER
My digital agency roles have involved executive-level and broader stakeholder engagement as Experience Strategy Director, Experience Design Lead, Senior Business Designer and Product Strategist. In-house, I’ve supported organisations as Head of Digital Product and Head of User Experience Design.
Workshops & Events
From 8 to 80 stakeholders, I design and facilitate strategic workshops to identify core issues, create internal alignment, and generate rapid solutions to wicked problems. At the heart of this is empowering every participant to practice design thinking.
My past speaking opportunities have included presenting alongside Microsoft at developer events, sitting on Women in Tech panels and guest speaking alongside global strategic leaders like Martin Weigel (W+K Amsterdam) at the IPA Strategic Planning Residential hosted in Sydney.
My experience in creating truly human-centred ecosystems ranges from luxury hotels and property groups to organisations driving positive social change and health outcomes.
“Mel is one of the most creative and passionate designers I’ve ever met. Her deep understanding of the power of brand, her belief in the beauty and integrity of clear, simple design and her knowledge of its application is inspiring. I will definitely work with Mel again on any and every project that needs truly creative input.”
— Mat Peck, Chief Technology Officer & Executive Director
“There are very few practitioners in market with Mel’s deep expertise in developing strategic roadmaps and business strategies from a customer perspective.”
— Ben Hourahine, APG Co-Chairman & Strategy Partner, AnalogFolk
“Mel has been an absolute game-changer for our Ecommerce capability. With an expert ability to lead best practice CX combined with a human-centred design approach, Mel was instrumental in driving significant conversion growth website revenue. World class.”
— Elain Vaughan, GM & C-Level Executive (Digital, Ecommerce, Retail Marketing)
Melina hamilton
18+ year digital career in Australia and the UK in agency and client-side roles delivering value through human centred design and a refined practice across the CX, digital product and experience design spectrum.
Unlock sustainable growth
How I deliver value through the lens of human-centred design and technology:
I'm passionate about transforming vision and strategy into reality for my clients, focusing on these three areas:
#1 I help my clients develop a viable CX vision that addresses what people truly desire.
#2 I facilitate alignment on the end-to-end customer lifecycle through stakeholder workshops and customer research initiatives.
#3 I create a single source of truth in the form of a journey-led operational blueprint which organisations can own and evolve over time.
Most often, my work with clients is end-to-end. I deliver prioritised roadmaps, design methodologies to validate concepts, help to identify and establish partnerships and assist in launching initiatives.